We executed an emotionally-tuned UI/UX redesign that resonated with the sensitivity and warmth of the parenting journey. Built on Shopify with custom section development, the store offered a highly personalized experience. We introduced smart product filters based on trimester, fabric, and occasion to simplify discovery, along with size guide and fit finder tools to reduce returns. The checkout flow was optimized for mobile users, ensuring smooth transactions on-the-go. We also implemented email automation flows including welcome series, cart recovery, and post-purchase journeys. To strengthen organic reach, we structured SEO-friendly pages and launched a blog focused on parenting content.