Category Stories

Omantel Makasib Offers Portal

-60% Bounce Rate | +35% Offer Redemption in First 90 Days

Revamped the Makasib digital experience to deliver faster discovery, smoother filtering, and more redemptions.

About Omantel Makasib Offers Portal

Omantel, Oman’s leading telecom provider, runs Makasib — a loyalty rewards program for its millions of customers. The Makasib Offers portal is a crucial customer touchpoint, enabling users to redeem points on a range of local and global deals.

The challenge

The older Makasib Offers section was struggling with slow loading, poor search/filter functionality, and a disjointed user journey — especially on mobile. The result: missed conversions, high bounce rate, and user dissatisfaction.

Services Used:

We executed a comprehensive UI/UX redesign focused on improving user flow, ensuring a seamless experience across devices. The website was developed with a mobile-first approach using Next.js and Tailwind CSS, prioritizing speed and responsiveness. Key features included dynamic offer filtering and category-based search to enhance user navigation. On the backend, we optimized the system using Laravel, and ensured smooth data communication through API integration with the Makasib Rewards Engine. A dedicated CMS panel was also provided for the Omantel admin team to manage content efficiently. Finally, we conducted thorough performance testing and load speed optimization to ensure the platform performs reliably under traffic.

STRENGTH IN NUMBERS

Business impact

+35%

Increase in Offer Redemption Conversions

-60%

Bounce Rate Across Key Pages

+2x

Faster Category Filtering Experience

Development Solutions by DreamCrafts

Strategic Approach

We simplified the UI, improved the deal navigation system, and optimized the backend for speed. A new rewards architecture allowed customers to filter, preview, and claim offers effortlessly on both web and mobile.

Delivered Services
top

Inactive