Max International: Global Web Revamp
+80% Faster Global Load Times | +70% Session Duration Growth
Engineered a multilingual, performance-optimised platform that powered Max International’s global wellness footprint.
About Max International: Global Web Revamp
Max International is a global wellness brand delivering scientifically backed nutritional supplements across the Americas, Asia, and the Middle East. With operations spanning multiple countries, their website plays a central role in product education, distributor onboarding, and customer conversion.
The challenge
Max’s original platform suffered from slow load times, inconsistent content delivery across regions, and lack of localised experiences. The site needed a solid multilingual CMS, responsive design, and faster backend to match its global expansion goals.
Services Used:
We carried out a strategic UI/UX redesign based on global user personas to ensure intuitive navigation and higher engagement across regions. The platform was built as a multilingual website using Next.js and i18n, allowing seamless language switching for international users. A special focus was given to product showcasing and streamlining the e-commerce flow for maximum conversions. On the backend, we performed a complete migration to Strapi headless CMS, hosted on AWS for scalability and performance. The project also included robust SEO structuring with schema implementation, alongside features for distributor registration and a dedicated dashboard to manage partner activities. Additionally, web analytics and engagement optimisation tools were integrated to track user behaviour and continuously improve performance.
STRENGTH IN NUMBERS
Business impact
Improvement in Global Page Load Speed
Increase in Average Session Duration
Growth in Distributor Sign-Ups via Web
Development Solutions by DreamCrafts
Strategic Approach
We restructured Max’s entire digital architecture to deliver localised speed, clarity, and conversions. Using a modular content system, we enabled regional teams to manage content independently while maintaining a unified brand identity across borders.
- UI/UX Redesign (Global User Personas Considered)
- Multilingual Website Development (Next.js + i18n)
- Optimized Product Showcase & E-commerce Flow
- Backend Migration (Strapi Headless CMS + AWS Hosting)
- SEO Structure + Schema Implementation
- Distributor Registration & Dashboard Features
- Web Analytics & Engagement Optimization
