Fab Weddings: Digital Luxury Wedding Planning Made Simple
+120% Vendor Inquiries | +80% Boost in Mobile Browsing Time
Transformed a boutique wedding platform into a refined, high-converting experience for couples and premium vendors alike.
About Fab Weddings: Digital Luxury Wedding Planning Made Simple
Fab Weddings is a Minnesota-based wedding planning and vendor discovery platform catering to upscale, detail-driven couples. With services ranging from venue scouting to full event execution, the brand needed a digital-first, experience-rich site to reflect its premium service.
The challenge
The old platform lacked visual storytelling, smooth vendor discovery, and mobile responsiveness — critical for a modern wedding audience. Most users dropped off before exploring the breadth of services or submitting inquiries.
Services Used:
We crafted a luxury UI/UX design reflecting an elegant wedding aesthetic, designed to appeal to couples and planners alike. The website was developed using WordPress and Elementor, ensuring both visual richness and easy content updates. A comprehensive vendor directory with smart filters helped users find services effortlessly, while a gallery-style showcase brought offerings to life visually. We integrated a Real Weddings blog section, backed by SEO-optimized content to drive discovery. The contact journey was streamlined for mobile users, with seamless Instagram feed integration and a direct WhatsApp CTA to boost engagement and lead generation.
STRENGTH IN NUMBERS
Business impact
Increase in Vendor Inquiry Submissions
More Time Spent Browsing on Mobile
Engagement with Portfolio & Testimonial Sections
Development Solutions by DreamCrafts
We designed the new Fab Weddings platform to evoke emotion, trust, and ease of planning. Using a gallery-first interface, real couple stories, and vendor filters, we connected users emotionally and functionally.
- Luxury UI/UX Design for Wedding Aesthetic
- Responsive Web Development (WordPress + Elementor)
- Vendor Directory with Smart Filters
- Gallery-Based Service Showcase
- Real Weddings Blog + SEO Setup
- Contact Flows Optimized for Mobile
- Instagram Feed Integration + WhatsApp CTA
