Turno: Powering the EV Fleet Transition Online
+300% Fleet Demo Requests | +2x Faster Quote Journey
Built a clean, high-conversion SaaS experience to help logistics firms shift to electric vehicles — with speed, clarity, and confidence.
About Turno: Powering the EV Fleet Transition Online
Turno is India’s leading platform for electric commercial vehicle (ECV) adoption, offering financing, vehicle discovery, and fleet lifecycle support. Their digital platform is core to educating, qualifying, and onboarding fleet owners and enterprises into the EV ecosystem.
The challenge
Turno needed a conversion-optimized website that simplified a complex buyer journey — from understanding EV benefits to calculating costs and requesting quotes. Their older platform lacked fluid navigation, mobile responsiveness, and clear demo CTAs.
Services Used:
We executed a UI/UX redesign tailored for SaaS users and fleet decision-makers, ensuring the platform addressed both functionality and conversion. Developed using Next.js and Tailwind CSS, the site featured a powerful fleet discovery engine and cost comparison tools to simplify decision-making. We implemented geo-targeted CTAs and regional landing pages to localize engagement, backed by lead form funnels integrated with CRM systems for efficient tracking. A dedicated EV content hub was created, structured with strong SEO optimization to attract organic traffic. The platform also received full mobile responsiveness and speed enhancements to ensure high performance across devices.
STRENGTH IN NUMBERS
Business impact
Increase in Demo & Quote Requests
Faster Fleet Discovery & Comparison
More Leads via Location-Specific CTAs
Development Solutions by DreamCrafts
We reimagined the Turno experience around a smart, trust-building lead funnel. With a refined layout, regional filters, dynamic quote builders, and educational modules we made the complex feel simple.
- UI/UX Redesign Focused on SaaS + Fleet Personas
- Web Development (Next.js + Tailwind CSS)
- Fleet Discovery Engine + Cost Comparison Tools
- Geo-Targeted CTAs & Regional Landing Pages
- Lead Form Funnels with CRM Sync
- EV Content Hub + SEO Optimization
- Mobile Optimization & Speed Enhancements
